Curiouser and Curiouser

The Interactive Advertising Bureau has a great microsite that highlights some of the important aspect of the changing nature of media in order for those in the media and marketing/advertising industries to better understand and take advantage of them. It contains advice on how to “Reach the Right Audience”, “Create a Great Experience” and “Measure Effectiveness” as well as how-to sections on display advertising, online video, email, gaming, lead generation, mobile and local aspects of interactive. This is a great overview of interactive and well worth the read and even the pdf download!