Recruitment 2.0 – Using new web tools to promote your company’s culture

Connected Ventures is the company behind the CollegeHumor Network, which includes CollegeHumor, Busted Tees (which I love), Vimeo and a couple of others. Like so many other new web enterprises, the company is made up of very young and intelligent people who are contributing to the changing corporate environment. Being part of a successful business no longer has to mean confinement to a 6×6 gray cubicle for 9 hours doing the same, uninspiring work every day. Don’t believe me? Check out some of Connected Ventures’ videos on Vimeo (this link is for one of the employees and not all of her videos are of work). If thats not changing corporate culture, I don’t know what is.

Obviously, when Connected Ventures is looking for people to hire, they are aiming at a very specific group of potential applicant, i.e. people like them. So it makes perfect sense for them to use one of their own allies, Vimeo, to show the world what it’s like to work with them. The videos are fun, youthful, irrelevant, energetic. If you are young and smart, why wouldn’t you want to work there? But that doesn’t mean that other companies, looking for a slightly different profile of applicant can’t use the plethora of Web 2.0 tools and mediums to promote their own unique company culture in order to attract the right applicants. In fact, I think that this is a fantastic way to do it. No matter how innovative or traditional your company, if you have an environment or culture that sets you apart, share it!